Coinbase

Product Design
Work at Coinbase

Reimagining Crypto Trading Experience

Duration

  • Jul 2023 - Sep 2023

Team

  • 1 Product Designer
  • 1 Researcher
  • 1 Product Manager
  • Engineers

My Role

  • Product Design
  • Research
  • Workshops
  • Competitive Benchmarking,
  • Conceptualization
  • Information Architecture
  • UX/UI Design
  • Rapid Prototyping
  • Usability Testing
  • Presentation
Problem: currently 10% drop off on the trade preview screenCurrent experience: receipt style review page

↓90%

Reduce the frustration of crypto beginners making trading decisions by 90%

↑85%

Build confidence of crypto forwards by increasing the place order rate by 85%

↑36%

Increased the conversion rate by 36% at the end of the test experience

Treatment 1: Put preview screen in a tray — pros and consTreatment 1: Put preview screen in a tray — prototype
Treatment 2: Preview screen stays in full-screen — pros and consTreatment 2: Preview screen stays in full-screen — prototype

Please review full case study ↗ or send me an email ↗ for a presentation.

Overview

In 2023 I designed at Coinbase in Seattle, diving deep into the world of crypto trading and growing my craft as a Product Designer.

I led two major projects in crypto and Web3, sharpening how I communicate, drive initiatives, and build relationships across the team.

First, I reimagined buy, sell, and convert at Coinbase — leading a simpler, faster trading experience to help first-time investors start their crypto journey in the Coinbase app. Planned for a Q4 launch, it was tested to boost adoption, shorten time to value, improve product discovery, and drive cross-selling.

I also led a payment method selector project that made payments more transparent, and contributed components to the design system. It raised transaction success rates, improved profit, and builds long-term trust in Coinbase.

To make our SF offsite more engaging, Ben and I designed offsite souvenirs as NFTs — a memorable moment for the 100+ Coinbase employees who received their own.

I'm grateful for the encouragement and support of the talented peers I worked, learned, and grew with at Coinbase — and for the chance to share my creative process by making and minting offsite NFTs for the whole trading team.

Thank-you note from a Coinbase teammate 1Thank-you note from a Coinbase teammate 2Thank-you note from a Coinbase teammate 3Thank-you note from a Coinbase teammate 4

I'm unable to share more publicly because these projects are under a non-disclosure agreement (NDA). Want to know more? Connect with me on LinkedIn ↗ or send me an email ↗.