It is an entrepreneurial project that hopes to strengthen the connection between museums and visitors, help them enhance their museum visit experience, and learn from other visitors through communication and discussion.
Log in to the App after entering the art gallery, and you can say hi to other visitors there, and even exchange ideas over a certain piece of work.
Sep 2021- Dec 2021
1 Product designer
1 Engineer
Product designer
Translate design to tech helping engineers better understand design.
Conduct workshops to lead brainstorm, find problems and classify problems, and determine product scope.
UX Design activities
· Created storyboard, low-fidelity wireframes to communicate about design ideas.
· Iterated wireframes addressing problems that occurred in the interviews and surveys.
· Designed high-fidelity UIs following the iterative process.
· Created Interactive prototype for user testing.
· Redesigned some features after evaluation to improve product usability.
UX Research activities
· Designed semi-structure interviews, and conducted 4 interviews with art professors and 1 interview with staff in the museum.
· Analyzed survey data and synthesized findings of responds.
· Evaluated the user experience of prototypes.
Galleries and Museums are places which provides the community with many resources and benefits. However, galleries lack an application to accommodate the social needs of visitors and the QR code is not easy to scan compared to use AI to recognize the art.
During the first month, we researched, ideated our design proposal, targeting the resource-searching experience and social of galleries visitors. Visitors could use AI camera to recognize pieces of art and be motivated to comment on them. Next step we will continue prototype and test our way to develop the application.
AI identify art work to get basic art instruction
Hold the camera to recognize the piece of art and get the information of them. Homepage have a recommendation of Today's Art.
Display routes to walk to specific piece of art
Use camera to identify artwork and display information about the route to that art on feet.
Search people nearby to chat with them
Art maps could display the people in the same museum with you and allow you to start a conversation with visitors.
Secondary research
We dived into the existing technology application functions, as well as analyze their pros and cons. We will avoid exist potential pain points in our application.
In addition, we researched many conference articles and paper to find professionals’ insights about the interaction between art and technology.
Based on our target group who love art and like communicate during the museum tour, we create personas to help us understand different scenarios of customers.
Imagine the mental model of visitors. Further explore business opportunities and turn them to design opportunities.
Get inspiration to develop my concepts and business strategy. Our app is designed to cultivate habits of people and motivate them to visit museums and galleries.
B2B
Using AI to recognize work of art and selling this technology to museums and art galleries.
In particular, some small museums do not have a special technical team to develop AI identification paintings, nor a special department to develop apps.
Now, they will have the opportunity to use the latest technology let their visitors interact with art.
B2C
This application can meet people's social needs in museums and social events are happening at the moment.
It is easy for people to meet people with the same interests and hobbies, display geographical location and interactions in real time.
In addition, online is just a tool to connect people to complete the final meeting and communication in the museum and art galleries.
Where are users' painpoints and requirements, there exists design opportunities. Broke down the whole task and combined the insights from researches, I got 4 design concepts:
AI camera to identify art
Comment on your favorite art pieces and discover your friends
Easy to chat with people nearby in art maps
Search different categories of art in each museum
Creating sitemap make my team and I focus more on the main functions and avoid the bloated complexity of the app. We simulated different use scenarios for many times, and compared the use efficiency of other apps.
We have made it clear to reduce the learning cost of new functions.
Our solution is convenient, fast and easy to use for all ages.
Create a wonder
Try to create a space to bring wonder for people.
Accessible
Many people want to track the newest exhibitions and events offering by museum and gallery, so our design must have clear navigation to search and mark.
Seamless transition
People have various needs to use this application, so our design should enable seamless transition as users switch between different functions.
Based on the information architecture, here is the initial wireframes of our design. Our top priority was to ensure art identification and museum socialization would be widely accessible.
Through researches and concepts developing, I conduct an ideation workshop to align my team members. I introduced my formulated preliminary framework and listen to advices from others.
During this process, we try to identify our main functions to meet visitors’ desires. In addition, I draw the low fidelity wireframess to help us clarify various pain points of users according the data collected.
With the low-fi prototypes, we did the usability testing with staffs and visitors of Eskenazi Museum of Art in Bloomington to identify usability problems and collect feedbacks on design concepts and interfaces.
We received feedback on our user flow, visibility of key information and ease-of-use. I kept refining our prototypes based on the feedback we received.
After narrowing down the design direction from the ideation phase, I started to flesh out the website details. I finalized the site’s visual identity and information structure after rounds of iterations. Through several iterations, I use Figma to create high fidelity artifacts of MVP for our design.
Identify what you want to accomplish in each time period, along with what you see as potential obstacles or challenges.
Communication with people can open your horizons and not be confined to the thinking framework you are used to.
Many of the ideas you think are creative may have already been used by others. Looking for where your uniqueness lies, or how to improve it with their foundation
.png){kind=small}
.png){kind=small}
Made by Hannah💖 @2024. No cookies here 🍪