Product Design

Work at Coinbase

Please review full case study ↗ or
send me an email ↗ for a presentation.

Overview

I designed with Coinbase in 2023 at Seattle, where I immersed myself in the world of cryptocurrency trading and honed my skills as a Product Designer.

During this time, I took the lead on two significant projects, delving into the realm of crypto and Web3 technologies, refining my communication abilities, driving initiatives, and fostering valuable relationships.

I redesigned the crypto trading experience at Coinbase. Reimagine the buy/sell/convert crypto trading. I spearheaded the development of a easy and fast trading experience. This initiative aimed to assist aspiring crypto investors in initiating their initial crypto journey using Coinbase App. This project, scheduled for launch in Q4, underwent rigorous testing to enhance user adoption, reduce time to value, facilitate product discovery, and drive cross-selling efforts.

Additionally, I undertook payment method selector project focused on providing transparency for users with their payment. I also explored design system and contribute to the building of components. Notably, this initiative greatly increased the success rate of user transactions, resulting in a significant profit improvement. In the long run, it promoted user trust in Coinbase.

In order to make out Offsite even at SF to be more engaged, I worked with Ben to design the Offsite souvenirs which are NFTs for our attendants. This is an unforgettable experience for more than 100 Coinbase employees when they received their own NFT.

I received encouraging words and support from my exceptionally skilled peers with whom I had the opportunity to collaborate, learn, and grow during my time at Coinbase. I also had the privilege of providing a glimpse into my creative process by creating and minting Offsite NFTs for our entire trading team coworkers.

I'm unable to divulge more information publicly due to the projects being protected under a non-disclosure agreement (NDA). If you're eager to know more, please don't hesitate to connect with me on LinkedIn ↗ or send me an email ↗.